Blog Flux LinkLog: Outgoing Link Logging and Click Tracking for Em duas línguas

Sunday, October 16, 2005

Study of blogs in Portugal

I'm not at the "II Encontro de Weblogs" but I'm following its developments on their blog - and translating some bits.

Manuel Pinto (Jornalismo e Comunicação) e Leonel Vicente (Memória Virtual) presented the results of a study by Mediascópio who analyse media trends in Portugal. The general conclusions of the study are:
• There is an equal balance of men and women bloggers;
• A significant proportion of blogges have higher education;
• It's a phenomena that has lost its novelty appeal and is now cruising;
• Its a phenomena that involves a significant time of everyday life;
• Above all bloggers blog to speak from the soul and to share ideas, but also the blogosphere is a place for informing and intervening in society;
• In relation to media professionals the blogosphere is complementary rather than an alternative.


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